Last updated: April 14, 2026
This Privacy Policy explains how Innovablast B.V. (“Innovablast”, “we”, “us”, or “our”), a company registered in the Netherlands (KVK: [pending registration]), collects, uses, and protects your personal data when you use Splixia (“the Service”).
We act as the data controller for the personal data described in this policy. For questions or to exercise your rights, contact us at info@innovablast.com.
When you create an account, we collect:
When you use the Service, we store the content you create and provide:
We automatically collect:
Payment card details are collected and processed directly by Stripe. We receive only a transaction reference, the last four digits of your card, and billing status. We never see or store your full card number.
To enable semantic search across memories and tools, we generate vector embeddings — numerical representations of your content. These are stored alongside the original data and deleted when the original content is deleted.
We do not collect biometric data, genetic data, health data, religious or political affiliation, sexual orientation, or precise geolocation. We do not track you across other websites or apps.
| Purpose | Legal Basis (GDPR) |
|---|---|
| Provide the Service (AI interactions and memory) | Contract performance (Art. 6(1)(b)) |
| Process payments and manage subscriptions | Contract performance (Art. 6(1)(b)) |
| Send transactional emails (verification, password reset, billing, invitations) | Contract performance (Art. 6(1)(b)) |
| Monitor service health, detect abuse, enforce rate limits | Legitimate interest (Art. 6(1)(f)) |
| Analyze aggregated usage patterns to improve the Service | Legitimate interest (Art. 6(1)(f)) |
| Send product updates and feature announcements | Legitimate interest (Art. 6(1)(f)) — you can opt out at any time |
| Comply with legal obligations (tax records, fraud prevention) | Legal obligation (Art. 6(1)(c)) |
| Set non-essential cookies and analytics | Consent (Art. 6(1)(a)) |
When you send a message in an activity, Splixia assembles a context package — your message, relevant memories, facet personality, tool definitions, and conversation history — and sends it to a third-party AI model provider for processing. The provider generates a response, which we return to you. Your conversation history is stored in our database, not with the AI provider.
WE DO NOT USE YOUR CONTENT TO TRAIN, FINE-TUNE, OR IMPROVE ANY AI MODEL. Your activities, messages, memories, and all other content are used solely to provide the Service to you. We select AI providers whose API terms prohibit using customer inputs for model training.
| Provider | Models | Training Policy |
|---|---|---|
| Anthropic | Claude (Haiku, Sonnet, Opus) | API inputs not used for training. Privacy policy |
| OpenAI | GPT-5 Nano, GPT-5.2 | API inputs not used for training. Privacy policy |
| Gemini (Flash, Pro) | API inputs not used for training. Privacy policy | |
| DeepSeek | DeepSeek models | API inputs not used for training. Privacy policy |
We encourage you to review each provider's policies directly. Provider availability and models may change over time.
When you connect external services via MCP (Model Context Protocol) or create custom tools that make outbound HTTP requests, your data may be sent to those external services. You control which connectors and tools are enabled, and you are responsible for understanding the data handling practices of third-party services you connect.
We share your personal data only with the service providers necessary to operate Splixia. We do not sell your data. We do not share your data with advertisers.
| Recipient | Purpose | Location |
|---|---|---|
| AI model providers (Anthropic, OpenAI, Google, DeepSeek) | Process AI requests | US / China (DeepSeek) |
| Amazon Web Services (AWS) | Infrastructure, compute, authentication (Cognito), email (SES), file storage (S3) | EU (eu-west-2) |
| Neon | Database hosting (PostgreSQL) | EU |
| Upstash | Cache and session storage (Redis) | EU |
| Stripe | Payment processing | US / EU |
| Helicone | AI request monitoring, cost tracking, performance analytics | US |
We may also share data when required by law, court order, or governmental authority, or to protect the rights, safety, or property of Innovablast, our users, or the public.
Splixia's memory system is a distinctive feature that stores personal facts, preferences, and observations about you to provide a persistent, personalized experience across sessions. Given its sensitivity, we want to be transparent about how it works:
When you join a shared repository, other members can access the content within that repository according to their role (Owner, Admin, Member, Viewer). This includes activities, facets, and tools within the repository.
Your personal memory is never part of a repository and is never visible to other members. If you leave a shared repository, content you contributed remains in the repository.
| Data Type | Retention Period |
|---|---|
| Account data | Until account deletion + 30 days |
| Activities and messages | Until deleted by you or account deletion |
| Memory entries | Auto-decay and pruning based on access patterns, or manual deletion |
| Facets and tools | Until deleted by you or account deletion |
| Payment and billing records | 7 years (Dutch tax law, AWR Art. 52) |
| Server logs (CloudWatch) | 7 days (development), 30–90 days (production) |
| AI request logs (Helicone) | 90 days |
When you delete your account, we delete all your personal data within 30 days, except where retention is required by law (e.g., payment records).
We implement technical and organizational measures to protect your data:
Our primary infrastructure is hosted in the EU (AWS eu-west-2, London). Your content data (activities and memories) is stored in the EU. However, when your data is sent to AI model providers for processing, it may be transferred to the United States or other countries.
For transfers outside the EU/EEA, we rely on:
When you use Splixia, your inputs are processed by AI models that generate automated outputs (text responses, tool actions). These outputs are generated algorithmically, not by a human. You have full control over whether to use, modify, or discard any AI output.
We do not use automated processing, including profiling, to make decisions that produce legal effects or similarly significantly affect you (GDPR Art. 22). Specifically:
Splixia's memory system could be considered a form of profiling under GDPR Art. 4(4), as it builds a profile of your preferences and facts over time. However:
Under the General Data Protection Regulation (GDPR), you have the following rights:
| Right | Description |
|---|---|
| Access | Request a copy of the personal data we hold about you |
| Rectification | Correct inaccurate or incomplete personal data |
| Erasure | Request deletion of your personal data (“right to be forgotten”) |
| Restriction | Request that we limit processing of your data |
| Portability | Receive your data in a structured, machine-readable format |
| Objection | Object to processing based on legitimate interest — we will stop unless we have compelling legitimate grounds |
| Withdraw consent | Withdraw consent at any time where processing is consent-based (e.g., cookies), without affecting the lawfulness of prior processing |
To exercise any of these rights, email info@innovablast.com. We will respond within 30 days as required by GDPR. If your request is complex, we may extend this by an additional 60 days with notice.
You have the right to lodge a complaint with a data protection authority. Our lead supervisory authority is:
Autoriteit Persoonsgegevens (AP)
autoriteitpersoonsgegevens.nl
Splixia is not intended for anyone under 18 years of age. We do not knowingly collect personal data from children. Under the Dutch UAVG (Uitvoeringswet AVG), the age of digital consent in the Netherlands is 16. Regardless, our Service requires users to be 18+. If you believe a child has created an account or provided us with personal data, contact us at info@innovablast.com and we will delete the data and account promptly.
We use cookies and similar technologies on our website and in the Service. For full details on which cookies we use, how to manage your preferences, and your consent options, see our Cookie Policy.
We may update this Privacy Policy from time to time. For material changes, we will notify you via email or an in-app notification at least 30 days before they take effect. The “last updated” date at the top reflects the most recent revision.
For privacy-related questions or to exercise your data rights:
Innovablast B.V.
Triangelweg 9
2992 GR Barendrecht, The Netherlands
KVK: [pending registration]
BTW-id: [pending registration]
Phone: +31 6 14314377
Email: info@innovablast.com